The Joyful Copywriter

Amid economic chaos, branding and marketing for sales conversions never stops. And there is always a silver lining at the end of a dark tunnel to guide you in your entrepreneurial and marketing efforts. We are all in this together. So, don’t despair and remain focused on your brand-building process and journey. The Sales Cycle    How to sell anything to anyone is the most central statement most entrepreneurs and marketers try to explore and bring to practice as a principle in their marketing efforts. In digital marketing for brand building, it is about how to market anything to anyone for more human and humane sales conversions.     Most online digital marketing practitioners have always had it hard to make most companies and enterprises appreciate their efforts and services in most developed and developing states. They don't  understand the sales cycle process despite having been exposed to the funnel system in marketing. So, based on the online advert, I re...

Is your brand losing face in the market due to operating on autopilot in all its business operations and processes? Be the humane face, expert, and authority of your brand. However, not bragging about your achievements in millions or billions net worth and how many books you have written and best sellers you have sold on Amazon.   Brag about the purpose and value you bring to humanity for leaving them with a positive mindset to transform their lives after interacting with yourself and your brand products and services. That will help humanize your brand and marketing strategies in the tech-dominated digital economy. What is humanize? As an entrepreneur, startup founder, and CEO, branding yourself for self-positioning matters in digital marketing. No one knows you and your brand in the market until you show that you know yourself and the purpose and value of your brand. That is the power of personal branding in the present-day digital economy. Being an entrepreneur is a long-term b...

I recently realized these two terms can be confusing in digital marketing. This blog post will explore which term relates more deeply to digital marketing for solid brand building. So, let's dig into these most used terms in branding and marketing. But sometimes misunderstood in the context of digital marketing. The focus of this post is to define each of them and see how and where to place them for a more human approach to digital marketing. What is Custom and Customer Design? Custom design or customization is the creative process of producing and modifying products and services to suit specific individuals and their requirements, needs and tastes in the market. Customer design or Customer Experience Design is the innovative process of branding and marketing to satisfy customer needs and expectations through personalizing marketing messages to grab attention and maximize customer experience. Custom design will ensure close and intimate relationships with customers. And customer ...

Is your content strategy proving to be a random affair against Generative AI tools due to uncertainties in the distractive digital market? It shouldn’t! Your content strategy is the main driving force for brand identity, search, discoverability, visibility, and reach for recognition and reputation in the market. That boosts brand building for impact and influence in the market. So, it should never be a random act to appease your busy calendar, congested schedule, and, worst, your tight marketing budget. Content Strategy as Key in Digital Marketing In digital marketing, content is everything you do for branding and marketing your business for a strong brand positioning and online presence. Your digital footprint should be the content you create based on the purpose and value of your business venture. So, content strategy is where all your brand-building efforts should start and revolve around boosting solid brand-building. Though Search Engine Marketing is changing, the world of digit...

  As a Christian faith-based content creator, I like April as a month for retrospection and reflection on its celebration of Easter looming for refreshing our efforts in life and business. That element of revival within can be empowering in your entrepreneurial journey. Let alone refreshing your branding and marketing efforts to remain relevant in your brand-building strategies in the continuously disruptive economy.  Do you always wake up every time with hazy confusion about what you do and what to do in your business venture? You are not alone but don't accept it as the norm with most entrepreneurs, startups, creators, and freelancers. Even corporate executives always feel that way if the business mindset is not well-tuned and set up for brand building in the volatile economy where tech disruptions have come to distract and rule. However, cultivating a strong brand-building mindset should keep you well-balanced in maintaining relevance and remain relevant in the digital m...