The Joyful Copywriter

There is excitement and hype about AI advancement. However, technology can be disruptive and distractive due to constant changes and upgrades, which compromise stability and consistency in brand building. So, with or without AI models and systems, strategy is key in the brand-building game.   Strategy brings clarity to your branding and marketing efforts. AI systems and models are often short-term tech endeavors focused on dominance, rather than long-term value creation, which can fulfill your purpose and contribute to making the business landscape more practical and humane in its service to humanity. AI Powered Marketing   Marketing has become more confusing than ever. The challenge is protecting your brand from disruption by AI models and systems from tech giants. The strategy is to create a more humane creator economy, ensuring digital marketing remains personal and focused on human values. That is branding and marketing that embodies a more human face for humane applicat...

Building a brand reputation should be every entrepreneur’s strategy for sustainability in their brand-building efforts in the saturated global digital market. Yet, unplanned downtimes that can easily mar brand reputation always happen. However, the solution should always be to remain calm and collected. That gives you the power and perspective to deal with the crisis for recovery and restoration. As long as you accept, communicate, and are transparent. You always bounce back with confidence and boldness, avoiding any unscheduled downtimes. Downtime Drawbacks That is what we experienced. The month of July did not go well with our vows on consistency and credibility. So, wholehearted apologies to all our faithful and loyal readers who have come to find value in our weekly posts. It’s not easy, but we are in this digital marketing game together. You can imagine the hazy hangover of coming back to your usual schedule. It needs a focused mind to get back with the same passion and drive. I...

How do AI-powered search engines detect the purpose, value, and benefit of your brand for optimum visibility to relevant internet users? Especially now with continuous confusion of AEO, GEO, and SEO in most conversations and discussions about ranking in AI Search. Is Generative Experience Optimization now the most appropriate system for AI search? The Next Big Thing in Marketing   Most marketers, creators, and entrepreneurs focus on realizing the next big thing in digital marketing. Do you think AI-powered search is proving to be the next big thing to make marketing more organic, seamless, and friction-free in the oversaturated and multichannel digital market? The secret has always been standing out from the crowd and competing for attention and ranking high on search engine result pages. However, it is now all about relevance and satisfying user intent. That does not come easy without clarity of the purpose and value of your business in an oversaturated global digital market. ...

The global business world is buzzing with layoffs by tech and retail giants, especially those that many people, such as millennials and Gen Z, saw as iconic examples of entrepreneurial dreams well pursued and executed with creativity and innovation. So, as a startup entrepreneur, you can’t plug your ears and feel cushioned from what is happening in the global economy wherever you are in the world.   Fear of the unknown can catch up with you in these global economic instabilities. However, sticking to the purpose and value of your business venture will help you remain focused on your vision and mission, ultimately fulfilling your dreams. What Now for Brand Building? Don’t operate in the dark about the reality of what is causing these layoffs in all companies affected. But don’t lose focus in your brand-building process and journey. The global disruption of AI advancement needs to be accepted and embraced. Harness its power to use it as an opportunity for transformation in the digi...