The Joyful Copywriter

The global business world is buzzing with layoffs by tech and retail giants, especially those that many people, such as millennials and Gen Z, saw as iconic examples of entrepreneurial dreams well pursued and executed with creativity and innovation. So, as a startup entrepreneur, you can’t plug your ears and feel cushioned from what is happening in the global economy wherever you are in the world.   Fear of the unknown can catch up with you in these global economic instabilities. However, sticking to the purpose and value of your business venture will help you remain focused on your vision and mission, ultimately fulfilling your dreams. What Now for Brand Building? Don’t operate in the dark about the reality of what is causing these layoffs in all companies affected. But don’t lose focus in your brand-building process and journey. The global disruption of AI advancement needs to be accepted and embraced. Harness its power to use it as an opportunity for transformation in the digi...

It is mid-year, and all components of your creative venture need reviewing for strategic analysis and evaluation of your branding and marketing efforts. Your business website, as the primary branding and marketing element, requires attention, updates and upgrades for brand recognition and visibility in a saturated market. Your business website is a marketing tool that helps boost income generation by optimizing visibility and brand reach for boosting brand value. In traditional marketing, a website is not valued as much of an asset by most traditional-minded businesses and corporate companies. That is why most web developers and marketers struggle to have their services appreciated in the market due to underestimating the value they bring to their clients’ tables. Why Website Review Remember, AI is fast changing the digital marketing landscape, with clicks, visibility, and content performance being the highlights of search. Therefore, have you ever had time to explore and realize th...

It is almost halfway through 2025. In our Brand Building Tips Calendar, you can reflect on and review your branding and marketing strategies. Determine whether they align with your business concept, idea, and goals and relate closely to your target audience with a global mindset that appeals to anyone in your industry and niche. If not, be prepared to adapt and embrace innovation and change for sustainable brand development. Evolve with it for growth and a global brand-building mindset for sustainability and longevity in the market. How Relatable is Your Brand? A strong brand is not about making necessary adjustments in droves; it is also about how relatable and fulfilling the business idea, concept, and model are to you and the nature of the brand you are creating. That is how human and customer-centric your marketing strategies are and how they relate to the big picture. And consistently reflect your brand values and brand identity . So, how best can you create a brand that st...

In the present tech-disruptive economy, a creative and innovative approach to business ventures is the game. That means adopting the entrepreneurial mindset for solid brand building. With a creative and innovative mindset, you have nothing to fear in the volatile economy. Whether you are a creative entrepreneur, like in art, design, music, or writing, productivity with limited stress and burnout is the name of the game in making your production processes manageable. How To Choose a Software Product Every business venture in the creative digital economy needs appropriate and most suitable platforms and tools for maximizing productivity. Choosing a software product is determined by the purpose and needs of your business venture.   That is why most tech-conscious entrepreneurs find software products a lucrative niche to venture into, especially with most of them becoming faster and probably more efficient with AI-powered systems. The story is about how you should choose the most pra...

Amid economic chaos, branding and marketing for sales conversions never stops. And there is always a silver lining at the end of a dark tunnel to guide you in your entrepreneurial and marketing efforts. We are all in this together. So, don’t despair and remain focused on your brand-building process and journey. The Sales Cycle    How to sell anything to anyone is the most central statement most entrepreneurs and marketers try to explore and bring to practice as a principle in their marketing efforts. In digital marketing for brand building, it is about how to market anything to anyone for more human and humane sales conversions.     Most online digital marketing practitioners have struggled to make most companies and enterprises appreciate their efforts and services in most developed and developing states. Most marketers from these states hardly understand the  sales cycle  process despite having been exposed to the funnel system in marketing. So, based o...