The Joyful Copywriter

As 2026 approaches, reflecting on 2025 highlights will build momentum and excitement to continue being part of the new era of AI in digital marketing. Unfortunately, or fortunately, it is no longer about iconic branded fame for influencing the market. But personal brand fame from influencing the market through brand building and AI overviews. Fame and Influence in the Creator Economy Fame and influence have evolved, with personal branding and creative work on platforms like YouTube and Spotify shaping a new context for fame and influence in the market. It is no longer about Broadway and Hollywood or any Traditional Producers or Publishers. But an innovative and creative approach that levels up how consumers and users respond to who influences and what influences them in the market. So, branding and marketing in the AI era have become more human-centric for transformative influence and impact . Being a creator based on your passions is fast disrupting the traditional influencer economy....

Are you still shopping with fear of missing out?  You shouldn’t .  That makes you buy stuff you never use and of no value or purpose at home. And mainly from overstocked brands with duplicated items that choke the market. Which makes shopping an overwhelming experience.   Be value and purpose-driven in your festive shopping for a clutter-free shopping experience from  human-centric brand promotions that put value and purpose at the forefront.  Brands have come to realize that value and purpose-based bargain promotions make seasonal shopping more meaningful and valuable. So, most of their items must be value and purpose-based to contribute to your well-being and create a better user experience for their users and consumers. What is clutter free shopping experience?                                    It is shopping with some sense and sensibility about value and purpose-base...

As Google continues to make strides in the AI race with its recent release of Gemini 3, which most users see as smarter than ChatGPT, it means AI tech devices and tools are here to stay and are becoming increasingly sophisticated as technology advances.  So, survival and success in the digital market mean everyone needs to buckle up and leverage AI tools and devices to build a solid brand.   However, the big worry is how strategically can you use them in your entrepreneurial pursuits, for your benefit and everyone concerned.  Especially in your brand-building process and journey, without losing your human-centric and touch approach in your entrepreneurial pursuits. Human Strategic Approach Tech devices are strategic tools. And investing in learning them for personal development will help you appreciate them. Proper transformative integration of tech devices can be a catalyst for innovation, efficiency, and growth in your brand-building process and journey. ...

As brands intensify their marketing efforts for the festive season, maintaining a purpose- and value-based brand-building approach will help you stay focused on solid brand building in the busy market.   Remember how marketing has evolved significantly due to tech tools and systems.   And how it has frustrated many marketers due to high expectations for ROI. That is because it has always been related to ROI in the sales and marketing budget. So, how can you make your festive season marketing deliver more than just sales and profits? Purpose and Value Based Develop festive season marketing strategies that enhance long-term brand value for solid brand-building in the market. Focus on purpose and value-based marketing to create a foundation for the brand’s competitive advantage.   Unlike sales-driven marketing, which often relies on virality and keyword stuffing to achieve higher search engine rankings, brand marketing should emphasize unique brand identity and presence....