The Joyful Copywriter

Are you drowning in decision-making about AI applications? You shouldn’t! The long-standing principle for using anything is; “Everything in moderation.” Too much use of AI tools and automation might compromise your creative and critical thinking skills and application of common sense in your business processes and operations in brand building.   Why We Care Relying too much on technology, especially with AI tools and apps compromising human mental capabilities for deep thinking, should be moderated to leave room for critical thinking and innovative application of AI tech tools for practical solutions in the market.    So, productivity should not solely rely on AI tools and apps. Remember, productivity does not happen randomly out of context but within context and systems that humans understand better than machines.   Business processes and operations need context and systematic analysis from human reasoning, which relates closely to the problems your business seeks...

In this era of technological advancement and AI takeovers, keeping abreast of everything in digital marketing can be overwhelming and confusing about what to adopt or drop in your branding and marketing strategy. So, are you a marketer, creator, and entrepreneur who sees a website as a traditional and old-school marketing tool and no longer of value in digital marketing for brand building due to distractive and disruptive trendy AI marketing tools and apps? You shouldn’t! Why We Care Discarding a website as an old-school digital marketing tool for brand building is a fallacy and a lie by most, who have always seen it as a liability, not an asset of value in amplifying brand building. Most traditional businesses have never come to appreciate the value and benefit of a website since the creation and development of the internet into what it is today through Google. Trendy AI marketing tools and apps will always come and go, but a website will always stand its position as a robust brandi...

January is over, and we are already getting deeper into the year. It is proving to be an exciting year, where more people are fast opening their minds to the reality of branding and marketing based on the purpose and value of your business venture. Already, there is a scare in the AI tech domain that you should overlook and focus on your business pursuits and dreams. Tech AI tools and apps are forever going to be there. But you should not get scared of them, as long as you do not lose your humanity and drown in tech tools and apps and their fast and furious battle for dominance. There has been a buzz about DeepSeek AI Large Language Models recently released with the Second DeepSeek- R1  complimented as an impressive breakthrough in the AI tech industry. That caused a scare, showing the AI race will continue to be a tight competition for recognition and domination in the tech domain. Why We Care There is no freaking out, especially with a brand-building mindset, no matter how adv...

One fan asked a successful founder 'why most of his projects turn into success stories?' He lightly answered, ‘I ensure I’m well invested in everything I do.’ The admirer didn’t understand the jargon of being well invested in everything he does in his entrepreneurial projects. It lacked his basic understanding of how entrepreneurial ventures turn into success stories. His shallow mindset of always relating investment to monetary value made him miss the whole sense of what investing oneself in something means in brand building. So, what does that mean to you when someone says they invest themselves in everything they do? Here are the aspects that bring clarity in investing yourself in your entrepreneurial projects in the context of brand building as the positive mindset that any entrepreneur, creator, or freelancer needs to rethink in 2025 for sustainability and fulfillment in what they do and offer in the digital market. Care In the business context of providing service and ...

Should personalization in digital marketing focus on personal portraits on mugs and T-shirts? Many branding and marketing books, articles, and papers have been written, published, and read on how you define and attract your customer, user, or reader. But, not one of them came close to the most practical solution of capturing their attention for intimacy to make them feel special and closer to your content and offers until now that you know why and how. Personalization, for brand building, should be deeper and more meaningful than endorsing mugs and T-shirts with your audience’s names and personal portraits. So, let’s dig in and explore the 2025transformation in digital marketing for brand building. AI robots are competing with you to capture human attention. But never be human enough to transfer the presence and feel that comes with being personal with powerful words that tap into how humans think and behave. Why We Care People crave personal attention to be understood and cared fo...