The Joyful Copywriter

In the last video, we explored simplifying Black Friday shopping as a marketing strategy in the retail sector. One aspect we highlighted along the way was retail branding to ensure your business is not just floating in the market. That means creating a solid brand-building space for positioning, identity, presence, searchability, discoverability, visibility, and reach for your business. As an entrepreneur and marketer in a fast-paced digital marketing landscape, positioning your business as a brand can be overwhelming, for marketing has come a long way and has evolved to be more about relationship building due to consumers’ purpose and value-centered choices in their purchasing journey and decision making.  And if you want to create space for your business, a vocal voice, and space in the digital economy, think of brand building.   Brand Building Marketing in the traditional sense of targeting sales numbers has become a cliché, especially with technology evolving daily and every mi

Black Friday is here again.  As a marketing strategy, its power lies in promoting and selling retail products to a target audience at special discounts. However, simplifying the process will ensure you don’t compromise the purpose and value of your brand in the market.  That means sticking to your brand-building mindset without compromising your brand identity and value in the market. Maintain your retail brand identity online and offline. Retail Branding Though brand building has not been quite salient in the offline brick and mortar retail sector, it still needs to be considered to improve the buyer purchase journey. Therefore, retail brands must strive to make Black Friday shopping an online and offline seamless blended experience that amplifies user and consumer experience to bring back sanity and well-guided and guarded decisions in the purchasing process and journey. The brand-building approach embodies omnichannel marketing to simplify the whole marketing and selling process

Being intentional in everything you do in digital marketing will ensure you make well-guarded and guided choices and decisions in the modern AI-dominated digital economy. So, as you wrap up the year in your entrepreneurial pursuits and activities, it is inspiring and empowering to focus on brand-building as a long-term marketing strategy. That means identifying areas to be intentional and never feel mixed up and challenged in your brand-building process and journey. The biggest temptation in today’s business landscape is operating with a scarcity mindset, getting attracted to shiny objects, FOMO, and instant gratification in entrepreneurship. Why We Care In a business landscape fast dominated by Generative AI tools and apps, maintaining applications of practical solutions in digital marketing would ensure focus and stability in your brand-building process and journey.  Being intentional is all about being well aware of your purpose and value creation in all your business strategies

October is a month for resetting goals in life and business. In digital marketing, that means looking back at your branding and marketing strategies. If everything was not rosy in your brand-building process and journey, redefining terms and conditions will motivate you to map the way forward next year with no regrets.   The whole digital marketing game lies in your content marketing strategy. Content Marketing Strategy: Whether it is B2B or B2C marketing, unique value content is the game that makes your brand stand out for differentiation and competitive advantage in the market. The web is awash with ideas about Content Marketing. However, one aspect that remains a mystery to many marketers, SEO practitioners, and entrepreneurs is unique value content, as always highlighted in Google’s marketing updates. Many content creators are confused about what really makes good content, based on Google’s definition of good content as unique value content. The big concept to note here from an

Change is inevitable. The only way you can survive and succeed is to adapt and remain focused on the big picture of your business venture. The marketing industry has always been about selling for big profits at the expense of providing value and benefit to the consumer with no disruptions from generative AI tech tools and apps. Though technology is an important aspect that brings change for improvement and progress in entrepreneurial business, it compromises focus and stability in brand building. Why We Care Most people fear change. And it is always intimidating to entrepreneurs and marketers in today’s business landscape. Disruptive change in technology has threatened the marketing industry that most marketers and entrepreneurs haven’t established, which is the best way to market and promote their brands in a more human way that brings results to the table without losing the essence of being in business and doing what they chose to do in their industry and niche market. The bottom