The Joyful Copywriter

Do you ever question whether you should act as both an entrepreneur and an intrapreneur within your creative business venture? That is understandable, and you are not alone. Most entrepreneurs overlook this aspect of being intrapreneurial in their own business ventures.   That is why only a few entrepreneurs cultivate an intrapreneurial spirit in their business ventures. Actually, in the creative digital economy, you should integrate these two aspects to amplify creativity and innovation in your brand-building process and journey.   The Intrapreneurial Spirit Anyone can be an entrepreneur, but it takes an intrapreneurial spirit to thrive and flourish in the present distractive and disruptive creative digital economy. Being intrapreneurial in your business venture and projects means you can thrive in a volatile, disruptive economic environment without feeling like quitting and throwing in the towel. If you feel you are no longer motivated in business, cultivate the intrapren...

As the year-end approaches, content creation can become sluggish with the constant fear of the approaching new year.  Are you slowing down as the year-end approaches?  You shouldn’t! October is a month for deep reflection on everything you do and are doing in your life and business.   It is a refreshing month for deep thinking about starting new things and expanding your ventures to diversify, fostering momentum and motivation for the new year, before the end of the year. Remember, brand-building is long-term to survive and thrive in a disruptive digital economy.  AI Assisted Content Creation Most entrepreneurs, solopreneurs, startup CEOs, creators, and marketers are singing hallelujah for AI advancements.   But at the same time, fear further serious distortion of their brands' reputation and stability from constant disruptions.   And AI generated content also comes with superficial use of the language that distort your brand style in communication and voi...

Are you an entrepreneur, startup CEO, small business owner, or marketer who often finds your business meetings frustrating due to a lack of clarity in their value on the boardroom table?  Online or offline business meetings with clients and prospects are a strong foundation for solid brand building for both parties concerned. Whether automated or manually scheduled, any business meeting must be aligned with the purpose and value of both business ventures concerned, especially for client retention and loyalty in a saturated market. That helps to fulfill business goals for both parties concerned. Whether you are a solopreneur, startup, freelancer, entrepreneur, or marketer, clients are the backbone of your success in the brand-building process and journey. So, don’t shortchange them from bringing relevance and real value to the boardroom table. Real Valuable Meetings Real business meetings of value start with a clear purpose in alignment with business goals. However, most people h...

Attention has become the new currency in the creative digital economy. However, the challenge is what your target audience should listen to and pay attention to in your digital marketing strategies for solid brand building . There is a lot of noise about how to make money fast, how to become a millionaire in three, six, or twelve months. Most social media users and creators bet on going viral and gaining massive attention from followers for instant monetization breakthroughs.      Is that valid and sustainable without providing value? That kind of attention is fleeting and perishable. That is what you should pay attention to and change your attention economy mindset with its emphasis on virality and followers.   Perhaps the digital marketing landscape needs to redefine the attention economy as attention to value, for value creation in fulfilling your purpose in the creative digital economy. Let’s dig in and explore that mindset.   What is Attention Economy...