The Joyful Copywriter

It is 2025, a transformative year with an aura of optimism in embracing emerging technologies without losing focus on the purpose and value of your business venture as an entrepreneur, creator, or startup. In brand building, most transformative leaps in entrepreneurship always happen in five-year periods. So, rebranding and redefining your business brand means preparing for this transformative year for new opportunities to expand and grow. Why We Care You have been with us in this long-term haul and are strong for solid brand building. And we are in this long haul together. So, are you still confused and scared of brand building? You shouldn’t!  Here is the thing. Being a brand is a modern marketing strategy that means being unique, different, and the best in the market. So, there is nothing that should complicate rebranding. You need rebranding to catch up with 2025 as a transformative year for solid brand building. The concept of branding and marketing is shifting to mean more...

The new year is already rolling, with most entrepreneurs, creators, and freelancers reflecting on what to improve in their brand-building process and journey. However, that should not be an overwhelming experience with a brand-building mindset approach to freelancing and entrepreneurship. The secret is to be unique and cultivate the authentic power to be unapologetically yourself and the best of yourself in life and business.   Why We Care In the brand-building context, being exceptional means being authentically you and focusing on your talent, capabilities, skills, knowledge, exposure, experience, and abilities spiced with some originality.  Being unique is having the authentic power to  view yourself with zero bias of what people think and say about you and your interaction with the world around you.   That means cultivating unique views about the business world and how the business landscape has evolved into an oversaturated digital market place due to digital ...

A personal brand means you believe in yourself and are self-aware of your identity, skills, purpose, value, and market values. When you are a branded person, you are more of the identity of the business brands you are attached to and the products and services of those business brands. Your identity becomes overshadowed by those brands, including their identity, voice, purpose, and value, which you use to optimize their brands at the expense of your brand. Why We Care Who are you in your brand-building process and journey? And what is the purpose and value of your brand? You have seen that the personal branding concept is simple, but social media marketing vanity metrics have corrupted it to a branded person rather than personal branding. So, what is the true meaning and essence of personal branding? The new awakening reality is that personal branding is not the glitz and glamour flouted on most social media platforms.  Most social media platforms rate personal branding and m...

Manifestation is a trendy belief most millennials, Gen Y, and Z seem to have adopted in the creative economy. They use the term to instill a luxury mindset of flouting flashy lifestyle achievements and six-figure income streams from brand deals and other creative projects. Do creators and founders need manifestation or conviction and strategy in pursuing their entrepreneurial dreams? Think brand building for sustainability and longevity in the market.   Though most people have come to believe in the power of manifestation, you need a strategy to turn it into reality. How do you sustain manifestation without an  entrepreneurial mindset   for brand-building? Maybe the manifestation concept is the business strategy.    If it is, what do you want to do? What is the business idea, concept, model, purpose, and solution you will provide that guides value creation, branding, and marketing activities for solid brand building in the market?  Again, can manifestatio...