The Joyful Copywriter

  Algorithms are not forensic or technical, as they are believed in AI-driven marketing strategies. It is procedures, processes, and systems.   Everything we do in life and business has expectations and requirements, both in technical fields, or non technical fields like humanities or creative.  As such, you are human with human values to take charge of your business environment and the digital marketing ecosystem.    Of course AI is finding inroads into the digital economy. But, not without human casualties for digital marketing landscape is still fumbling with the realities of AI disruptions and distractions. However, you should never feel discouraged in your brand-building process. Here is why.     Human Input It will be irrational to allow that ability to be disrupted by anything artificial and beyond human understanding. Worse, any product or tool that can hardly be explained and perceived by any ordinary being, whether it is technology or art. A...

Is the internet burning with false storytelling? It shouldn't! Almost everyone grew up with stories: folktales, short stories, novels, or other fiction like legends, adventures, and romances. But using storytelling as a brand marketing strategy has never been clear or practical.   This makes storytelling as a brand strategy tough in modern digital marketing. Now that AI tools, apps, and systems are dominant in the digital marketing world, defining and clarifying storytelling as a brand strategy has become even more complex. Storytelling as a Brand Strategy Storytelling as a branding and marketing strategy, where is its place in the present AI-generated content and storytelling capabilities? Storytelling as a marketing strategy has always been confused with vulnerability in branding and marketing.   Mostly for personal and business branding, where most founders and CEOs have been found to be lacking in bringing themselves to the forefront by sharing their true stories and ex...

Visibility is consistent exposure for brand identity and awareness in the market. However, in the Age of AI, posting more on social media is debatable, as high-quality content is the new currency for visibility. And traditionally, it has never been the most effective strategy for establishing a solid brand identity. The social media marketing strategy has never been well aligned with the brand-building mindset that revolves around content creation based on the purpose and value of your business venture. With the marketing environment becoming increasingly complex, digital marketing strategies have become more challenging and confusing. Social Media Marketing Although it dominated as a marketing strategy, social media marketing is slowly taking a nose-dive into oblivion in digital marketing. With many citing its addictive and dopamine effects on users and consumers.   Whoever made social media interaction and addiction a marketing strategy misconstrued the meaning of social media ...