The Joyful Copywriter

Show me any business CEO who does not wear a smile with the excitement of knowing that their business now fits on the laptop. And live on the market 24/7, even when they are sleeping. It is a reality that those who do not embrace this fact will continue comprising their brand positioning and online presence in the present-day digitized business landscape. And positioning your products or services on the global market; you never imagined possible is inspiring and empowering to take your business to the highest level of its performance. So, how best can you do that? Brand positioning is the starting point as the best strategy and elements of the whole marketing process. If done well, it enables setting your business apart from the crowded market in the minds of your target customers. Any ambitious brand that is prepared to make its mark on the market needs to embrace this development.   However, that can only happen through internet access and a well-designed and well-managed websi...

    A blended global workforce is fast becoming a reality and the norm in the digital global economy. That is why businesses are now encouraged to look closely into the advantages of hiring freelancers to enhance their full-time staff members. And as a strategy for countering the limiting bandwidth, low production capacity, and compromised business goals, most businesses are experiencing with in-house content creation and copywriting. A blended workforce can boost sales and revenue. It also promotes the concepts of diversity, inclusion, and internationalization of your brand for unprecedented authority and influence in the global market. To put your mind at rest in this development, you need to understand and appreciate how this decision puts any brand at a competitive advantage in the global market. So, businesses must start to look for services to blend and enhance their staff with outsourcing for freelancers due to the competitive advantage that most freelancers have over ...

  Now that you have a picture of the challenges in in-house content creation and copywriting and how bandwidth, productivity, and business goals affect in-house content creation. Let’s now go deeper into how best you can make an informed decision in outsourcing when considering hiring full-time employees or freelancers by looking into the factors in areas that call for creativity and critical thinking. Like in content creation and copywriting where such skills from freelancers are necessary. What is the best move for boosting conversions in your business? Looking at the mentioned factors, it is easier to conclude that bandwidth can be a real challenge for effective content creation that realizes sales and conversions. It demands a creative and focused approach that most full-time employees lack because they are hired based on qualifications, not creativity and analytic thinking. That is necessary for the execution of such assignments and projects. So, should you insource or outsou...