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Showing posts from May, 2022

How Values Boost Brand Value in Brand Building?

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As digital marketers are fast battling to remain human and humane against AI generative tools, sticking to strong values in the market will ensure you don’t lose grip on the essence and meaning of value creation for optimizing your brand value and equity. Your brand value is the byproduct of your values in big or small entrepreneurial projects. And your belief system will build your brand value and equity. That is why most people get mesmerized by the brand-building mindset. Don’t be one of those people. Defining values in your belief system in business will shift to a brand-building mindset focusing on purpose and value for the benefit of all parties concerned. Why We Care     Do you sometimes confuse values as the plural form of value in branding and marketing? These terms can be confusing in brand building. But they shouldn’t, especially in the context of brand building. Here is how to clarify them in the context of brand building.   The simple business context you ...
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How Business Owners Can Help Freelancers Provide High Value Services For Brand Building:

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Communication and cooperation are keys to building solid brands of influence and authority in the market. In my last article, I explored how clients can be 'difficult' and labeled as ‘bad’ clients . That is true, but with proper strategies and tools, clients and service providers can work together to build a good rapport and better relationships that build strong brands of influence and authority in the industry. That can boost high conversions and sales. This blog post will explore how business owners can help freelancers deliver high-value services that boost their conversions and sales revenue. Let's explore how it goes and how any business owner can enjoy working with any freelancer, specifically content creator of their business and build a strong brand through high-value content. I remember the first day I got a message for my first Web Content Creation & Writing project. My client wanted a vision and mission statement crafted for his business idea. I barely knew ...
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How Freelancers Can Help Clients Appreciate Their Services:

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Are you a freelancer in digital marketing, web designing, content creation, writing, and any other industry or business owner who always finds it hard to break through to your clients with clean deals and inspiring closings without hustles? We are all in this together, so you are not alone. That is why this blog post is for you to have clarity of it all. And for you not to lose heart in all your efforts in providing services through your talents, skills, and knowledge. And contribute to creating a better world where people can live, work and do business in a more creative, holistic, and humane way that is fulfilling in business. So, how can you do it? And how can that be done with no hiccups? This blog post will explore The most common problems with clients.  Bad Clients  Why they can be bad   How you can help them How you can help yourself The most common problems with clients The most common problem between freelancers or any service provider with their clients i...
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Five [5] Long-Form Content Creation & Writing Key Elements for Optimizing Your Business Website:

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        Optimizing your website for effective marketing does not need rocket science. But well-defined content marketing strategies to make it fulfill its commercial value and intent in marketing your brand 24/7 for global attention, influence, and boosting sales and revenue. Here are the content marketing strategies that call for more adventure in the marketing industry to tighten your positioning belts in the marketplace. And inspire you, your clients, employees, and your brand influence to remain viable and sustainable. 1.      Clear brand purpose and value 2.      Writing long-form articles. 3.      Proper formatting of your content. 4.      Consistency 5.      Quality over quantity Content Marketing goes a long way in today’s virtual economy. It is taking center stage that a single engaging social media post or blog post can generate free organic traffic and boo...
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