The Joyful Copywriter

There is always joy in seeing the year coming to an end. And this coincides with Christmas celebrations. Though it is time to rest and focus on the festive holiday, entrepreneurship remains like a bug that can be difficult to shake off and make you relax and be yourself for a moment. As a solopreneur and freelancer, I sometimes fidget in fear of the future and doubt my ideas as a copywriter and marketer. Most of the time, as an entrepreneur, solopreneur, or freelancer, you might wonder what you should celebrate when you are not yet where you have envisioned to be with your brand.   However, the end of the year coincides with Christmas. So, it is a precious time to relax, reflect and celebrate all the milestones you completed in your marathon journey as an entrepreneur, solopreneur, and freelancer. There is no better way to do that than reviewing your performance through a checklist of these fundamental features for brand building. That will make you realize there is a lot to cele...

  Misconceptions of Branding in the Market: A quote that sounds misleading is, “ Successful brands of the future care about people, not branding. ’’ Yet branding is a way of showing that you care and your business cares about people. So, you cannot separate branding and caring about people as a brand. Branding makes them understand that you care by creating people-centric content based on your purpose and value in the market. In whatever form you do, whether it is visual elements like logo, color palette, packaging, or text-based content. People-centered or consumer-centric content marketing is powerful enough to encompass the needs and solutions customers seek in their daily life in the industry and niche you serve. And blog marketing strategy through blogging as a tool enables exploring and expounding those issues common in your industry. That is the best way you express deep care and concern about your clients and colleagues. Here are the five ways you can understand branding...

  With 2022 fast coming to an end and the new year around the corner. How best can you prepare to make sense of brand building in 2023? In this blog post, I explore the sensibility of contextual brand building through blog marketing. Let’s dig in and walk you through the long haul to brand marketing and be ready to level up your marketing strategies in 2023 for solid brand building and footing that can sustain your brand for longevity and success in the market. That will be the best strategy to avoid mimicking other brands but to create, innovate and be original in your brand building through blog marketing. The Sensibility of Brand Building  The sensibility of brand-building does not happen in a vacuum and out of your brand marketing context. But within the personal, business, industry, niche, and market context based on the purpose and value of your venture. You can never successfully market your brand product or service out of these five contexts. They are the elements th...