The Joyful Copywriter

The market is saturated. And every brand vies to rule and be seen, heard, reached out to, and used by its target audience. Prospects are always looking for green flags that signify connectivity with your brand. That will set your brand in motion in the saturated global market. Remember, your brand is what people see, read on your business blog, feel, reach out for, and decide to stay connected with your offers, whether in a product-based or service-based business. It needs to have those powerful elements that fulfill the above emotional aspects of what consumers are looking for in a brand before they convert to follow and buy from you or remain as loyalties and cheerleaders of your brand. So, how best can you strategize these emotional aspects in your brand-building process and journey? Here are the five strategic elements to explore, bring into your branding efforts, and exploit to the best of your creative and innovative branding power. Visual Elements   These are tangible ele...

As an entrepreneur, freelancer, creator, solopreneur, startup CEO, and business owner, be watchful of disruptive changes in the global economy where the American dream; is evolving into a Global Dream. So, your brand should flow with the motion of the winds of change. And you, as an internet entrepreneur steering the oceans and driving the wheel for change in the creator economy, should make sure your brand-building strategies are upgraded and up to date. Especially with the advent of technology and the current gold rush in the tech industry and AI chatbots, you should not remain behind in the gold rush and catch up with the rest of the world in steering change. That way opens possibilities and opportunities for everyone online who has the knowledge and skills to take advantage of any global opportunity in the creative economy. Traditionally, you can always create a business without a brand, but currently, in the digital creative economy, you build a brand for your business through...

‘Red flags’ is buzzy on toxic and narcissistic love relationships on social media platforms like YouTube and Tik Tok. Here is the thing about red flags in life and business. It is not only in social life, love, and romantic relationships that we should watch for red flags. Even in business relationships, processes, procedures, and executions, there are red flags to watch for that can make your brand questionable and lack credibility in the market. In a business landscape that has become entrepreneurial, creative, and dominated by AI tools and machine learning, be wary of thinking, acting, and working like a robot with no aorta of human emotions that are a prerequisite for building a human-centric brand that contributes to making the world a better place to live, learn, work and do business. Here are the red flags to check for and avoid in brand building. Meaningless domain name An uncompelling and meaningless brand name can mislead your brand identity and positioning online. Your...

On the last year’s brand building checklist for progress to 2023 , revenue is the last item. But not the least in your brand-building process. Now that we have explored the main aspects of establishing your brand online by exposing you to the main requirements to consider to be an online entrepreneur in the creator economy. Now let’s jump into revenue generation from your brand. As an entrepreneur, creator, business owner, or freelancer, you create and build a brand to generate revenue for sustaining yourself and your business venture. So how best can you keep yourself ahead, knowing that you are promoting a brand that will always generate income for sustainability and success in the market? Mindset Change Changing your mindset and upgrading yourself along those lines will make you a winner and an influencer in the looming creative economic landscape. So, it’s time to bring it in and explore how to remain on top of the economic shifts looming due to high technological knowledge and a...