How To Build a Solid Global Brand in the Creator Economy:

As an entrepreneur, freelancer, creator, solopreneur, startup CEO, and business owner, be watchful of disruptive changes in the global economy where the American dream; is evolving into a Global Dream. So, your brand should flow with the motion of the winds of change. And you, as an internet entrepreneur steering the oceans and driving the wheel for change in the creator economy, should make sure your brand-building strategies are upgraded and up to date. Especially with the advent of technology and the current gold rush in the tech industry and AI chatbots, you should not remain behind in the gold rush and catch up with the rest of the world in steering change. That way opens possibilities and opportunities for everyone online who has the knowledge and skills to take advantage of any global opportunity in the creative economy. Traditionally, you can always create a business without a brand, but currently, in the digital creative economy, you build a brand for your business through solid brand-building strategies.   

What is a brand in internet entrepreneurship?

In the creative entrepreneurial economy, business is entrepreneurial, product and service-benefit-centered. So, a brand is more than a business. A solid brand does have to start with revenue generation and income streams, but with creative visual presentation, an innovative identity, and the human-centric positioning of your brand on the market with the functionality approach at the core of all its design operations for ease of use and application in life and business. Whether it is product-based or service-based., it will empower your brand to be resilient in the minds of your consumers. And will make your brand solid and sustainable to survive all economic uncertainties, crashes, and recessions. You have already read many stories about bankruptcy and solvency in some brands that solely relied on revenue generations without the human-centric and consumer-centric sense in their approach and dealings.

Silicon Valley Bank Non-Human Centric Approach

You can take some moments and reflect on the big story of Silicon Valley Bank, which is based in Silicon Valley which is the heartbeat of everything tech and probably the latest AI and machine learning in chatbot innovations and inventions. It was popular with venture capital firms, tech executives, and enthusiasts with drooling dreams salivating for creating millions out of technology as promoters and creators, especially during the pandemic when the tech industry and niche market became hot due to the high demand for digital facilities and electronic services. And the Silicon Valley Bank, as the most popular tech app projects financier and supporter, did what it could best to support startups without long-term brand-building strategies, especially technology-related ventures. 

I have always also dreamt of being part of this American dream of being part of Silicon Valley, the heartbeat of everything tech, but my gut felt something was amiss with the human touch and presence in most of the tech business models. Most venture capital investors connected to AI tech app business model seem to care too much about computer chips and leaving the human essence in accepting projects for approval, financing, and sponsorship. The tech industry ventures were more on the reactionary business model without a well-defined vision and mission in the tech industry. Unlike the early tech pioneers, the present tech-hungry creators and the investors solely focus on how much revenue any project presented would make, with or without its negative or positive technological impact on the world, more so its impact on consumers and their business ventures.

The Silicon Valley Bank Unrealistic Branding Approach

 

Sleek and slinky visual branding from the exterior. But questionable interior brand-building strategies. In the creative economy, reactionary and unrealistic business models and brand marketing for brand-building can cause chaos and doom in any industry and niche. The tech industry had become more of a multi-billion battle ground and circus for competing to maintain the Billionaire status. Most of these tech industry investors always die to protect their tech tycoon status. The Silicon Valley Bank was the startup financial booster and tech financing bank of everything tech for all the young and old tech dreamers, enthusiasts, executives, and venture capital investors. Especially the middle-aged competitive ones vying to remain on top of their billionaire tech industry status. However, the Silicon Valley Bank story seems to be signaling a change in the tech industry and causing a downturn in tech empires with continuously reported layoffs.

You can witness this in tech giants and kings like Elon Musk and how they are always close behind each other's backs with Mark Zuckerberg. Tech inventions were their game, and maintaining their billionaire status in the AI tech industry has always been their hobby. You can imagine what that means to you and me as consumers of the internet facility and all its services that enable me to do what I am doing. It is scary. Isn't it? However, it is comforting that most tech companies like Google are taking it slow and careful with the consumer's interests at the center of all their evolvements. Microsoft was initially fussy about Chat GPT but later realized it was not all gold and silver; and felt the pinch in maintaining its reputation in the tech industry. And its sold branding has managed to keep its reputation unmarred in the AI chatbot fiasco.

However, the heavily revenue-focused individual tech tycoons seemed to be in the game of disruptions at the expense of quality service and valuable product production and provision to the consumer. Most young tech practitioners have since started to realize the pathetic and gothic non-human-centric approach to non-human-centric approach and process of fitting into the AI tech industry that meant blood and sweat to have your dream app project be approved and accepted for sponsorship.

What is a solid brand?

A solid brand is not reactionary and competitive. It is well-integrated with consumer and human-centric brand building strategies that put humans first before its fast selfish revenue generation dream. It takes time to create its income streams with well-planned strategies without hoarding attention from the world without verification of its products and services like what most tech enthusiast has been doing since the start of the end of 2022 and beginning of 2023 with AI chatbots at the center of everyone’s attention with limited literature what of these innovations meant to an ordinary consumer in the market. That must stop, or else; they will reduce the internet knowledge and information access services to chaos and mayhem of plagiarized facts with no valid and valuable research but mixed-up data and confusion to the consumers.

How Can I Start a Solid Brand?

A solid brand is not reactionary in the market. You built it based on its own created business model focusing on its long-term purpose and value-driven strategies to provide long-term human solutions that contribute to the industry and niche market it serves. Dream and create one based on human-centric problems and solutions, not just revenue-based and high profit-centered. That does not build a brand that helps people but maybe helps you to make a quick buck in billions. If you are not careful, inflation and recessions can crash and swallow it up.

That should not happen with solid brands created to serve and being of services like Amazon, Google, Microsoft, and many others thriving despite economic uncertainties. Being a solution in the global world should be your objective and drive to start your business venture and build it into a strong brand. The main goal is to have a solid brand and a solid business model that you are clear with and how best you can explore the relevant income streams for diversification that will boost your brand-building efforts without losing the purpose of your business.

Your Brand Building Focus?

Only you can decide what type of brand and future you want for yourself and your business venture. Most traditional corporate businesses, especially from the developed nations, used to believe in their local markets with the mentality that nothing good comes from the developing world. But the developing world has always been a healthy market for all their tech gadgets like computers and laptops, especially the refurbished ones that were cheaper and more affordable, and a testing laboratory for new ones. They always held on to the notion that the developing world has no financial resources and buying power for their products and services. Now the tables seem to be turning with creativity and innovation that know no boundaries in brand building.

That is where the whole creative and inclusive collaboration game in the creative economy comes into play and gets exciting. So, what makes a solid brand in the global digital market? Here is the thing, there is no brand without a clear purpose and value-driven brand-building strategy that is human-centric with no boundaries in the market. And this is necessary for your business venture to be well-positioned and recognized for growth and sustainability in the global market. That is the essence, sense, and sensibility of brand building on the global digital market. So, what makes a strong brand? Here are five aspects that help in establishing a solid global brand.

Creativity

In a disruptive tech-based economy, being creative will help to create and design practical and relevant solutions that fulfill the ever-human hunger for something new and better in the market. Creativity is the ability to imagine and generate new and original ideas that solve complex problems and transform them into practical solutions that add value to consumers' life and business. Creativity is thinking of new ideas and transforming them into practical solutions of value. 

That way, creating new opportunities in the market and creating your blueprint for your industry and niche market. So that your brand can contribute to raising standards in your industry by adding value in something better than what they are used to for building excitement and anticipation. Most aha moments in product and service provision come from being creative in the industry you choose to create a brand.

The demand for creativity in these sensitive, uncertain, and turbulent times is to create creative solutions that meet human hunger and thirst for user-friendly products and services. Consumers are tired of threats from AI tech's constant disruptions. Creativity is the best approach to reduce disruptions, uncertainty, and complexities in systems and applications that always leave the human and practical aspect in providing solutions in the market. Businesses and companies should think differently and be open-minded in emphasizing creativity with a human element for solid brand building.

Innovation

Innovation is the introduction of new ideas and using new concepts in already practiced business models. And these should be based on old ideas and concepts to avoid getting out of context of your industry and niche. Nailing down a brand marketing and building that resonates with your target audience and market is no easy feat for the faint-hearted. It calls for critical thinking and innovation. Innovation is doing new things using old ways of doing things. Innovation is not about coming out with new unique ideas like creativity, but better ideas with an innovative and humane approach that challenges the status quo in a fulfilling way.

Innovative ideas are not disruptive and frustrating with a competitive and cultic spirit but very collaborative with a consultative approach from the previous creators of the model for maintaining standards in the industry and niche market. Innovation has never been more so in demand in the creative entrepreneurial economy. You need a unique value proposition and business model to hone the relevance of your innovative ideas and concepts without losing focus of your brand purpose and value in the market. That way, boosting brand building in the relevant context of your industry and niche without compromising the branding standards expected of you in the market.

Human centric

You create a business for human beings, the consumers. So, it must remain consumer-centric with human emotions and feelings that it can transfer and pass on to them during any interaction with your brand and when making decisions to purchase the brand products and services. Technology, likewise, was created to assist human beings, not to disable human abilities to think and reason with human feelings and emotions. The customer comes first for improving user experience with an empathetic attitude in the nurturing and buying journey.

So, it all starts with the brand marketing and building strategies and how best they suit your brand personas and where you can capture their attention to appreciate what you are offering without feeling threatened and dragged around for attention to something they hardly understand and will never use. So, the customer and human-centric approach limits dead-end selling but promotes consumer-centric and human-centric marketing through blog marketing for nurturing and pulling in lead conversion, trust, and loyalty.

Functionality

Functionality is the rule of the game when it comes to technology, digital systems, and applications. Functionality means giving attention and consideration to the needs of your target market when it comes to designing products and service provision. Does the product or service meet the user’s needs and goals? The products and services should fulfill the purpose and benefit it was created for and satisfy their value in the market. When people decide to use your product or service, they must have the transactional experience in interaction with your brand and the transformational process.

Be part of the tribe in experiencing the functional experience of your products and services. You can also bring simplicity to your designs to optimize their functionality. And to satisfy the tasks, the creator designed it to finish. It is not all about the aesthetics, appearance, feel, and content of the products and services that matter in the market. But their ability to enable flexibility and intuitiveness in interaction with the end user. That is the practicality of the system or application for everyday use without needing technical expertise in operating to finish tasks.

Usability

Hustle-free tools and programs promote UX user experience. Does the product have features and benefits that serve the user with ease and flexibility to finish tasks without frustration and stress? That is how effectively, efficiently, and comfortably it satisfies its function and purpose to fulfill its value in the market. Does it have features and benefits that consumers can manipulate with ease and flexibility to finish tasks? Usability is about the practical ease of use of the product and service.

In the principle and context of UX, user experience, usability refers to the quality and feel of the user’s interaction with the system, application, product, or service, especially an online experience, like using interfaces, buying online, online learning platforms, or online games. Is the system, application, product, or service easy to interact with, and does it allow flexibility to optimize efficiency, effectiveness, and satisfaction? As a creator, you can wrap all that in the principle of simplicity for solid brand building. That paves the way for your brand-building process and journey on the global market.