The Joyful Copywriter

Do you always complain about irrelevant online adverts thrown into your face for attention and hardly see them as helpful and valuable? I also used to find it irritating until I realized it was me who was dodgy online as a personal and business brand. Perhaps you are playing hide and seek with your online presence and digital footprint. That is why you might feel that way during your accidental brisk and brief moments of online browsing. Why You Should Care Are you a traditional business person who hardly browses and surfs the internet for shopping and exposure to the outside world of your business? You are not alone; most traditional mindset business people are like that. They never think of surfing and browsing the internet leisurely to see what other brands offer to appreciate the effort they put into making the internet a more user-friendly environment to shop and explore all the online shopping experiences and exposure to new ideas that suit the present-day business landscape. Y...

Have you ever wondered what to focus on in your metrics and KPIs analysis? You are not alone. Google Analytics and Google Search Console can be mind-boggling regarding what to focus on and continue to enjoy your brand-building process and journey.  The more you get carried away in wanting to know what is happening with your brand online from Google Analytics and Google Search Console, the more you divert from the purpose and value of your business venture as reflected in the vision and mission.  So, what are the classified metrics and key performance indicators that boost your brand? Let’s dive in and explore Brand Building ROI When you can measure it, you can easily manage it. Brand building is long-term and calls for efficiency in management to realize the return on investment. In the modern creative entrepreneurial business world, a data-driven strategy based on key performance indicators allows you to understand, analyze, and optimize brand performance. So, how can you m...

Marketing should never be random acts of a hit-and-miss game or guesswork of stuffing keywords into irrelevant marketing messages. But based on the purpose and value of your business. That makes the basis of branding that will promote relevant digital marketing strategies. The main drive is to push for brand search on the digital market. So, your branding should promote brand search for easy marketing of your business brand. What is Brand Search?    Brand search is a search engine query with your brand name and its products or services. That is all wrapped in brand keywords based on the purpose and value of your brand in your industry and niche. On-brand keywords, that is, branded keywords, boost the searchability of the search queries relevant and relatable to what you offer in the market. So, brand search is not a wild and random search. But a well-planned search that comes from your brand-building and marketing strategies. The secret is brand building guided by the purp...

It is fast getting deep into the year again, with 2024 proving to be another disruptive year in the digital marketing space, specifically with branding and marketing, where Google's Search Generative Experience [SGE] is said to be favoring big brands like Reddit, Amazon, Apple, and many others perceived as big brands and worth search algorithms. Maybe it's time you should give a deeper thought about brand building. And that it is no longer a luxury but a marketing strategy that will make you not fear Google's Generative Search engine algorithms. But embrace them for sustainability and longevity in the digital economy. Why We Care Small Affiliate sites have suffered the recent updates and drowned in Google's generative search algorithms. That has left most small creators and small businesses in the cold, with most niche-focused small content creators getting discouraged with these latest developments in the digital marketing ecosystem , where small affiliate sites hav...

Do you ever wonder why marketing is continuously getting tough to convert into sales? You are not alone. We are all in this crisis together.  2024 has been a year of disruptions in digital marketing. However, you should not lose heart. When the going gets tough, the tough get going.   In digital marketing, that means focusing on the purpose and value of your business so that you don’t lose focus on the vision and mission of your business venture. Let’s explore and see how best you can navigate the continuous disruptive changes without losing focus of your digital marketing strategy for solid brand building. Redefine SEO Marketing Remember, marketing is not forensic. It should be holistic and humane for practical and functional applications in the digital market. Marketing is not forcing products and services down the tight throats of your target audience. It needs nurturing for their growth and development into what your message in the market is all about and what it promise...