Social Media Strategy That Boosts Brand Building:

In a myriad of Social Media channels, choosing those that boost brand building can be overwhelming. However, that should not discourage you in your brand-building process and journey. Social Media strategy should be based on the purpose and value of your business venture and boost quality traffic on your website. That will make it easy to align with your brand-building strategy for brand reach and awareness. 

So, your social media strategy should not be a random and scattered effort from every social media platform. It should be a brand marketing strategy that can easily enhance your brand-building efforts. Remember, a brand-building mindset guides and promotes meaningful social media interactions for solid brand-building that limit hustling for instant viral and short-lived numbers.

Why We Care

Social Media channels like Facebook, Instagram, and Tik Tok, with viral and sugarcoating approaches, have lost their user-friendly appeal.  Most baby boomers, millennials, and Gen Z are fast realizing that the hustle mindset of chasing numbers and virality on social media platforms like Facebook and Instagram is not sustainable and fulfilling.

Social media is no longer as lucrative as they enjoyed when most social media platforms were still virgins and fertile for anything you posted online. The approach is fast changing into purpose and value-centered rather than just posting anything for virality and high monetization opportunities. It has become more focused on brand building than random posting of trendy topics on social media.

They are now focusing on building something that guarantees sustainability and longevity in what they are doing and are interested in doing for life. You can translate that by adopting a brand-building mindset. Remember, social media marketing is not just posting anything but purpose and value-centered messages that boost brand building. Here is how to ensure your social media boosts brand building without hustling. 

Purpose and Value Versus Virality

The era of virality of web content on Social Media platforms seems to be dwindling and drowning in massive AI-generated search engines. However, that does not mean social media is no longer relevant for branding and marketing. The bottom line is to strategize and focus on the purpose and value of your business venture and take it from there without thinking much about the numbers and virality of your content online.

The new game is to build. Building is long-term based on something you can clarify and make users understand where you are coming from and where you are going with them. And of what benefit it is in their life and business. Virality on social media platforms is short-term and short-lived. Your brand should be there to stay.

So, define your social media strategy based on the purpose and value of your business venture for brand relevance and stability in the market. That promotes solid brand building.  Here are the aspects you need to clarify in your social media strategy to boost brand building without getting buried in the jungle of social media networks.

Social Media Niche

Are you all over social media for anything and everything on any social media channel? You shouldn’t be! Any business should strive for clarity in the market. You can niche based on the purpose and value of your business. That means clarity in choosing the most appropriate social media channels that enhance your brand-building strategy. It will make it easy to place and position yourself and your brand without getting overwhelmed with what to post and not post online.

In marketing, niching means making a better choice in focusing on one social media channel at a time and going deeper with it for solid brand building. It means crafting and navigating branding and marketing without getting mixed up in the jungle of social media marketing. You know what your business means in the market, focusing on its purpose and value on that social media platform and channels you find suitable and functional for your brand marketing efforts.

Branding and marketing should not be a see-saw game on any social media platform. But a strategized effort that promotes brand positioning, identity, presence, influence, and authority. You cannot establish that when your content is scrappy and skimpy online due to thinning all over social media platforms. Focus on one that suits your audience and that you enjoy being part of for higher loyalty and engagement.

Persona/Avatar

Persona does not mean a person you can identify in the market. It means the big picture of the kind of person you want to serve and be of service for value and benefit to both parties. It means you have to dig deeper into your brand and carve and craft marketing messages and content that appeal to the personality of your target audience. It is just as simple as.

On The Joyful Copywriter, our drive with everything we do is to appeal to entrepreneurs who believe in creating long-term business ventures that they can build into brands for impact in the world and generational blessings. So, understanding your buyer persona will ensure the appropriate choice of social media channels in the real world they exist and how you can capture their attention for appreciation of what you are doing. That is why marketing and sales are always tricky.

Remember, you don’t need to sell to everyone, but learn to appeal to anyone who understands your brand story and what it means to them in life and business. Your buyer persona is not everyone who can buy your product or service. It is anyone who finds value and benefits in your product or service. That makes it easy to carve your way through to them without losing touch with the purpose and value of your business venture.

Message

All social media platforms have their way of communicating. Understanding your buyer persona will guide you in your messaging without diverting from the purpose and value of your business venture. The disturbing factor of all social media platforms is how fast they constantly change their algorithms to suit trendy technological advancements like Generative AI tools and apps.

You can reflect and see how most social media platforms have become volatile to a degree of compromising their credibility as brands people can trust as marketing channels for their business ventures. So, keep your brand-building efforts safe and secure by aligning all strategies with the purpose and value of your business venture. Remember, marketing and sales have always been there and are continuously becoming a challenge in the saturated marketplace.

Therefore, marketers and entrepreneurs are no longer quite sure of where to start with their marketing strategy and how to put themselves across to their target audience. That is why you should base your messaging on the purpose and value of your business venture for clarity and confidence in the market. The more active you are on any social media channel you choose, the more influential your brand is in its identity, positioning, presence, and authority in the market.

Content

Your content on any social media platform should align with the purpose and value of your business venture. That means you are not just creating content but guided by the purpose and value of your brand products and services. That will help establish relevance and stability on any social media you use for your branding and marketing.

Many times, some businesses get lost and stuck in what to say and not say in their content and end up fumbling with irrelevant content that hardly helps their audience to promote their brand as a solution for their clients’ problems in life and business. Your content on any channel must enhance connection and touch the hearts of your target audience. You can do so with your personality and personal values, principles, and ethics in your content. Be unapologetically you and what you believe in branding and marketing.

Remember, content marketing on social media platforms is for transforming the mindset of your target audience and for support and advocacy in a market shrouded with mediocrity in product and service delivery. So, be credible, authentic, and memorable. This purpose and value approach to your content will limit being boring in the market.

Consistency

Consistency is key in branding and marketing for solid brand building. On social media channels, it means maintaining your brand identity, content topics, and tone and voice throughout your content marketing messages and strategies on any social media platform you choose. That means being consistent in how you position yourself for personal and business branding. Choosing one social media platform will ensure consistency with no hustles that result in burning out.

However, that does not automatically happen without aligning your branding and marketing with the purpose and value of your business venture. Branding and marketing become easier with clarity and focus on the big picture. So, your big picture should be the purpose and value of your business. On social media platforms, that means the subject matter and topical issues your target market might bother to read and listen to as solutions to their problems in life and business. Brands should be solution providers.

Consistency in every strategy means building trust and credibility with your target audience or buyer persona. Be consistent in how you package your brand for your social media users and followers. That will promote a cohesive brand-building strategy on your business website. And boost brand search and discoverability across the web for solid brand building.