The Joyful Copywriter

A personal brand means you believe in yourself and are self-aware of your identity, skills, purpose, value, and market values. When you are a branded personal brand, you are more of the identity of the business brands you are attached to and the products and services of those business brands. Your identity becomes overshadowed by those brands, including their identity, voice, purpose, and value, which you use to optimize their brands at the expense of your personal brand. Why We Care Who are you in your brand-building process and journey? And what is the purpose and value of your brand? You have seen that the personal branding concept is simple, but social media marketing vanity metrics have corrupted it to a branded person rather than personal branding. So, what is the true meaning and essence of personal branding? The new awakening reality is that personal branding is not the glitz and glamour flouted on most social media platforms.  Most social media platforms rate person...

Manifestation is a trendy belief most millennials, Gen Z, and Y seem to have adopted in the creative economy. They use the term to instill a luxury mindset by flouting flashy lifestyle achievements and six-figure income streams from brand deals and other creative projects. So, do you need manifestation to pursue your entrepreneurial dreams as a creator and founder? No, you don’t need manifestation but conviction and strategy. You need a brand-building mindset for sustainability and longevity in the market. Though most people have come to believe in the power of manifestation, you need a strategy to turn it into reality. How do you sustain manifestation without an  entrepreneurial mindset   f or brand-building? Maybe the manifestation concept is the business strategy.    If it is, what do you want to do? What is the business idea, concept, model, purpose, and solution you will provide that guides value creation, branding, and marketing activities for solid brand bui...

Whether you are an entrepreneur starting a small business, a creative artist, a YouTube video creator, or a writer, your mindset should always be brand impact, not just influence for superficial income. That means value creation and addition first before income generation by treating your creative venture as a business, not a hobby or a side hustle. That will make you enjoy the journey without worrying about Google analytics, numbers, and algorithms. However, building a creative venture into a business brand is not easy. Neither is it an overnight success story, especially in a disruptive and distractive  digitalized   economy. Why We Care The creator economy is growing exponentially at 985 billion dollars and is estimated to increase by 40% by2030 . That means you can no longer sit back and relax with just personal branding. But get deep into business branding for solid brand building in the creative industry. So, why should you focus on building a business brand, not just...

Are you drowning with the finishing touches of the year as an entrepreneur? You are not alone. Besides following up unpaid and outstanding invoices for accounting and tax returns, the end of the year comes with all sorts of responsibilities and finishing touches of the year as an entrepreneur.   Unfinished projects can drown you in the fear of seeing the year fast coming to an end. Most of the time, you might even hesitate to close doors or shut down and plug off the business laptop screen. So, how best can you set your mind at peace and unapologetically switch off to get inspired by the festive celebrations? Mindset Change Change your mindset and be positive with the best you have done so far and all the effort you have put into your brand-building process and journey. The goal of any startup business is to survive and build brand identity and awareness in the market.   Especially when you are struggling financially and still laying a strong foundation to see what is w...