The Joyful Copywriter

One fan asked a successful founder 'why most of his projects turn into success stories?' He lightly answered, ‘I ensure I’m well invested in everything I do.’ The admirer didn’t understand the jargon of being well invested in everything he does in his entrepreneurial projects. It lacked his basic understanding of how entrepreneurial ventures turn into success stories. His shallow mindset of always relating investment to monetary value made him miss the whole sense of what investing oneself in something means in brand building. So, what does that mean to you when someone says they invest themselves in everything they do? Here are the aspects that bring clarity in investing yourself in your entrepreneurial projects in the context of brand building as the positive mindset that any entrepreneur, creator, or freelancer needs to rethink in 2025 for sustainability and fulfillment in what they do and offer in the digital market. Care In the business context of providing service and ...

Should personalization in digital marketing focus on personal portraits on mugs and T-shirts? Many branding and marketing books, articles, and papers have been written, published, and read on how you define and attract your customer, user, or reader. But, not one of them came close to the most practical solution of capturing their attention for intimacy to make them feel special and closer to your content and offers until now that you know why and how. Personalization, for brand building, should be deeper and more meaningful than endorsing mugs and T-shirts with your audience’s names and personal portraits. So, let’s dig in and explore the 2025transformation in digital marketing for brand building. AI robots are competing with you to capture human attention. But never be human enough to transfer the presence and feel that comes with being personal with powerful words that tap into how humans think and behave. Why We Care People crave personal attention to be understood and cared fo...

It is 2025, a transformative year with an aura of optimism in embracing emerging technologies without losing focus on the purpose and value of your business venture as an entrepreneur, creator, or startup. In brand building, most transformative leaps in entrepreneurship always happen in five-year periods. So, rebranding and redefining your business brand means preparing for this transformative year for new opportunities to expand and grow. Why We Care You have been with us in this long-term haul and are strong for solid brand building. And we are in this long haul together. So, are you still confused and scared of brand building? You shouldn’t!  Here is the thing. Being a brand is a modern marketing strategy that means being unique, different, and the best in the market. So, there is nothing that should complicate rebranding. You need rebranding to catch up with 2025 as a transformative year for solid brand building. The concept of branding and marketing is shifting to mean more...

The new year is already rolling, with most entrepreneurs, creators, and freelancers reflecting on what to improve in their brand-building process and journey. However, that should not be an overwhelming experience with a brand-building mindset approach to freelancing and entrepreneurship. The secret is to be unique and cultivate the authentic power to be unapologetically yourself and the best of yourself in life and business.   Why We Care In the brand-building context, being exceptional means being authentically you and focusing on your talent, capabilities, skills, knowledge, exposure, experience, and abilities spiced with some originality.  Being unique is having the authentic power to  view yourself with zero bias of what people think and say about you and your interaction with the world around you.   That means cultivating unique views about the business world and how the business landscape has evolved into an oversaturated digital market place due to digital ...