Productivity and Brand Building in the Age of AI Automation:

Are you drowning in decision-making about AI applications? You shouldn’t! The long-standing principle for using anything is; “Everything in moderation.” Too much use of AI tools and automation might compromise your creative and critical thinking skills and application of common sense in your business processes and operations in brand building.

 Why We Care

Relying too much on technology, especially with AI tools and apps compromising human mental capabilities for deep thinking, should be moderated to leave room for critical thinking and innovative application of AI tech tools for practical solutions in the market.  

So, productivity should not solely rely on AI tools and apps. Remember, productivity does not happen randomly out of context but within context and systems that humans understand better than machines. 

Business processes and operations need context and systematic analysis from human reasoning, which relates closely to the problems your business seeks to solve with practical solutions.  Here are the five Ingredients you should never leave out of context for systematic productivity in the era of AI tools and apps.

Workplace environment

Automation in a disorganized and toxic work environment can easily threaten the security of the people you work with. Making them doubt their capabilities and abilities as humans. That is bad for anyone who believes in themselves as capable of doing their best at the workplace the way they have always believed, no matter how repetitive it was.

Human beings might need help from AI tools and apps, but that should be done in moderation so that human beings or employees still feel needed and valuable at workplaces. I remember the day when I applied for an advertised job as an AI tutor after undergoing this confusing onboarding session. 

Then, finally, being judged as inadequate by a chatbot for what is expected of them by their clients, I felt like I had been used and needed some days to recover from that judgmental ultimatum of my capabilities as a human being from an automated response.

Therefore, ensure your workplace environment does not become so robotic to the degree of losing the human atmosphere for the security of every human being in your organization for brand impact and influence in the market.

Knowledge

In my experience, if you know what you are doing and what you will and are supposed to do, you are most likely to be productive. That is why the creative economy has become based on your knowledge, skills, and experience. Not even mentioning the content creation with Google and the E-E-A-T guidelines highlighting expertise, experience, authority, and trust. Being knowledgeable in the tasks you do optimizes productivity.

 You can never trust anyone with zero knowledge to do the job assigned. You might have experienced it in your own life online, especially with tech tools and apps. A simple website and its basic functionalities take time to put everything into a seamless functional site where everyone can feel at home. For example, my contact form still needs fixing.

Scary enough, it is from an automation-enthusiastic organization well-established in the branding and marketing domain. Having allowed my web developer to do it without knowing how best it should function. So, knowledge is a factor in productivity. You cannot rely on tech tools, for tech tools get input from human beings with the knowledge, skills, and experience to do the job perfectly.

Purpose

Purpose drives action, and action optimizes productivity. Entrepreneurs and creators who take time for retrospection to define and clarify the purpose of their business venture will hardly compromise productivity in their execution processes, operations, and applications. A purpose-driven approach to anything gives momentum to productivity. It is inspiring to know why and what you do and have a big picture of it.

Purpose defines and clarifies what you should do and what priorities can maximize productivity. Automation can come in, but without clear definitions and boundaries of what you need to do in alignment with your business processes and operations, you might compromise productivity to zero and confusion in tech decision-making. Being purpose-centered and driven drives out confusion. It promotes focus on being productive.

The mindset of a purpose-driven approach to business projects promotes productivity. It means a desire to solve problems aligned with the purpose and value of your business venture. Therefore, productivity can never be overlooked and compromised. Anyone who believes in the purpose of their creative venture is bound to be more engaged in what they do. That aligns with the vision and goals of your venture. That boosts productivity for sustainability in brand building.

Value

If you understand your value and the value of your business venture, you will never run short of being productive. You will ensure high productivity levels that maintain your brand value in the market. And the more value you perceive in yourself, the more output you give to maximize productivity. 

You can simplify this view from investors who have money to invest with the idea that the more value you put into action, the more value you create from the productive process. Productivity that compromises value using fast-track methods might undermine the workplace environment, your knowledge, purpose and brand reputation, and brand value in the market. 

If you don’t value yourself and what you do, there is no way you can become productive enough to maintain your brand value. It would be hard to be effective in your field of interest without understanding the value you should bring to boost productivity. Value-driven business activities optimize productivity for solid brand building.

Intrapreneurship

An intrapreneurial approach boots productivity at workplaces. If you are both intrapreneurial and entrepreneurial, you are a star in wanting nothing but your ideas to work, come what may. The more original your ideas are, the more you are motivated to make them as valuable and productive as possible. Anyone with an entrepreneurial mindset is most likely to excel in bringing new ideas and solutions. New ideas and solutions optimize productivity.

Using new methods and ways to solve problems is what innovation and creativity at the workplace are all about. With a teaching background under my belt, I always didn’t like to follow the prescribed syllabus by the book. It was always interesting to diverge and try to make teaching more practical and thought-provoking for myself and my learners in the class for productivity by challenging the mind.

That is why too much use of AI and automation in providing business solutions and speeding up business processes and operations might compromise the practical standard of doing work. If you allow AI to think everything for you in all processes, what will you use your brain for in life and business? Productivity without too much AI automation is more inspiring, meaningful, and human-connected for solid brand building.