What is Brand Search in Digital Marketing?
Marketing should never be random acts of a hit-and-miss game or guesswork of stuffing keywords into irrelevant marketing messages. But based on the purpose and value of your business. That makes the basis of branding that will promote relevant digital marketing strategies. The main drive is to push for brand search on the digital market. So, your branding should promote brand search for easy marketing of your business brand. What is Brand Search? Brand search is a search engine query with your brand name and its products or services. That is all wrapped in brand keywords based on the purpose and value of your brand in your industry and niche. On-brand keywords, that is, branded keywords, boost the searchability of the search queries relevant and relatable to what you offer in the market. So, brand search is not a wild and random search. But a well-planned search that comes from your brand-building and marketing strategies. The secret is brand building guided by the purpose and v